Jony Ive, who served as Apple’s Chief Design Officer for nearly two decades and was instrumental in shaping iconic products like the iPhone, iPad, and MacBook, will reportedly lead product development under this new partnership. His deep expertise in human-centered design, combined with OpenAI’s leadership in generative AI, is expected to usher in a new generation of intelligent devices tailored for everyday life.

According to insiders, OpenAI’s CEO Sam Altman has long been vocal about expanding beyond software into physical products that can bring AI more seamlessly into users’ hands. This acquisition marks a significant step toward that vision.